Young babies LOVE staring at primary colours, and this Hello Kitty handkerchief fits the bill perfectly! After the morning feeds Sophs gets popped into her cot for 10 minutes or so and has a fabulous time staring at the colours (giving me time to dash to the loo or have a super quick shower without having to juggle a crying baby in one hand!) . Her Aunty Claudia also gave Sophs a fabulous soft book entirely in black and white which Sophia can't take her eyes off either, it's an excellent baby distractor/developer :)