Chocaid.com
Chocaid is a new Not-for-Profit organisation that aims to:

"generate funds for world-wide hunger relief projects by redirecting part of the money spent on chocolate to men, women and children who can only dream of such an indulgence. There are a staggering 790 million people in the world who are hungry. 24,000 are estimated to die from hunger or hunger-related causes every day, three quarters are children."

The concept of me buying chocolate in order to give people enough food and water just to keep them ALIVE is challenging.

"To eliminate hunger and malnutrition" is the mission of Chocaid's partner charity Gorta .

So go on, buy someone (or yourself) some chocolate today and turn its luxury into something essential.